Company Name: Pawswap Services Ltd.

Type of Position: Part-Time with potential to increase to full time 


Who We Are…

Founded in 2016, PawSwap is a Vancouver-based, community-driven pet app that is fun, social, and rewarding for dog owners, and dog lovers. Tired of ‘No Dogs Allowed’ signs, PawSwap’s mission is to plan, promote, and inspire events and activities that are more inclusive of our four-legged best friends. Users earn Points by Checking-In to exclusive PawSwap events, and community planned events and can redeem Points with PawSwap Partners, or transfer them to other users for pet sitting services.

We’re a small company with big goals. We have a talented group of people on our team, and while we are growing fast, we place a high priority in finding the right candidates that fit the cultural integrity of the company.

About the Role...

The Social Media, Events, and Community Coordinator is responsible for planning, implementing and monitoring the company’s events, activities, and Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales. You will also play an integral role in building our PawSwap community, developing relationships with them and increasing engagement by interacting as a representative of our brand.


Social Media and Community Engagement:

  • Create engaging text, image and video content for social media

  • Organize, plan, and promote social media contests with companies to achieve desired goals and objectives

  • Post social media content, including photos and copy, while adhering to brand guidelines 

  • Responsible for promoting Oh My Dog, by PawSwap, articles while reaching and achieving company goals

  • Finding new and creative ways to promote PawSwap events, articles, app, website, and other related company products and services 

  • Help create influencer campaigns - find, source, and outreach 

  • Build relationships with Social Media partners and influencers in order to generate leads for the company

  • May be required to attend trade shows, festivals, and other dog and industry-related events as required

  • Be an advocate of the PawSwap brand while maintaining and growing our community by finding new ways to engage the community

  • Assist in the creation, maintenance, and management of the brand ambassador program, and other new initiatives as assigned by the Marketing Manager

  • Assist with outreach for marketing campaigns

Event and Activities: 

  • Organize, plan, and attend PawSwap related events and activities

  • Source, manage, and schedule volunteers and team for PawSwap related events and activities

  • Source swag items for PawSwap events and activities

  • Build and maintain relationships with local establishments, such as restaurants, coffee shops, and pet stores, to creatively execute on events and activities that are inclusive of dogs

  • Communicate community planned efforts and initiatives internally and externally to the correct channels including marketing personnel, sales, and of course, the community

  • Review, reply, and communicate all customer service inquiries that come in on a daily basis

  • Responsible for the creation of a critical path for events that volunteers and team members will follow on the day


Additional Responsibilities:

  • Answer customer care and service inquiries via phone and email within 5 business hours and communicate necessary information to the appropriate departments 

  • Assist with research, promoting, lead generation and other tasks as assigned by the Marketing Manager

  • Assist the Communications Manager, and Marketing Manager in tasks as assigned

Qualifications and Requirements:

  • Must have event planning experience and experience in social media, more specifically Facebook and Instagram

  • Excellent time management and communication skills

  • Good understanding of social media KPIs

  • Must be comfortable with cold calling

  • SEO and web traffic metrics

  • While hours will vary depending on events, this position’s set hours will be daily from Monday - Thursday 9am - 1pm, as well as evenings and weekends. Flexible schedule for activities and events is required

  • May be required to travel, must have a valid driver’s license

  • Must be a Canadian citizen or eligible to work in Canada

  • Degree or certificate in a relevant field preferred

  • Experience in events management or similar role

Must-have Skills:

  • Instagram, Facebook

  • Knowledge of Microsoft Office programs (Word, Excel, Outlook, etc.

  • Experience with basic drag and drop layout tools 

  • Community building 


The ideal candidate…

  • Must love dogs

  • Will be a motivated, passionate individual looking to grow in a fast-paced, ever-changing startup environment

  • Loves connecting with people and is passionate about finding creative solutions to problems

  • Is a team player who isn’t afraid of change or taking on other roles when necessary 

  • Can adapt to changing circumstances and creatively come up with solutions for online events and experiences that relate to dog owners